Transforming Businesses into Socially Sustainable Systems

Posts Tagged ‘marketing’

Congratulations to my client Stamen Design for MTV VMA Tweet Tracker recognition

In Executive coaching on January 6, 2010 at 9:00 am

One of the best data visualization projects of the year for 2009.

I’ve been working with the good folks at Stamen Design for over seven years as coach and advisor. They’re incredibly brilliant and have turned out some amazing work. The website FlowingData named their MTV Video Music Awards Tweet Tracker as one of the best data visualization projects of the year for 2009. Here’s a link to the list of awards. Congratulations!

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Congratulations to my client Fraenkel Gallery for launching their iphone app today

In Executive coaching on January 5, 2010 at 2:46 pm

Serious Photography

Fraenkel Gallery is a fantastic serious photography gallery located in San Francisco. They launched their first iphone app today that allows users to browse photos from brilliant photographers like Diane Arbus, Richard Avedon, Lee Friedlander and Hiroshi Sugimoto.

You can download the app at the itunes store by searching for Fraenkel Gallery or simply clicking here.

I’ve worked with the Fraenkel Gallery as an advisor, coach, trainer and supporter for the past five years.

ExecuShift #2: From Marketing to Conversations

In 7 Required MindShifts, Executive coaching on October 30, 2009 at 12:25 am

This post is the second in a series explaining the 7 MindShifts Executives Must Make to Thrive in the Post Recession Reality and Create Socially Sustainable Systems.

Nearly everyday, blogs and newspapers and news anchors exclaim that the rules have changed, yet they rarely indicate which rules and how they have changed. This second shift that executives must make is probably one of the easiest because it’s happening everywhere right now. With the advent of Tivo and the constant noise and barrage of advertising, traditional marketing simply doesn’t have the payoffs or the brandbuilding power that it used to. And people who simply try to slap a marketing message onto social media sites are seeing poor if no returns – and occasionally outright distrust from their coveted audience. That’s because people want to have a conversation with you about your product or service – and often long before they ever buy from you.

The conversations are happening everywhere, and usually not on your company’s property, such as its website or blogs. There are blogs and sites to complain about your company, product or service (some examples include ripoffreport.compissedconsumer.com and complaintsboard.com). There are fan sites devoted specifically for particular companies, employees, products and services.

The recent Pepsi iPhone app is a great example of marketing gone wrong and a conversation taking over that may damage the company’s reputation. What if Pepsi engaged its audience before releasing the app? Or while building the app?

These conversations cannot be owned and they are very difficult to manage. As a company or executive, you must engage and participate. If you must, trying to shape or influence the conversation requires respect and patience.

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