Transforming Businesses into Socially Sustainable Systems

ExecuShift #1: From Legal to Ethical

In 7 Required MindShifts, Executive coaching on October 28, 2009 at 9:56 pm

This post is the first in a series explaining the 7 MindShifts Executives Must Make to Thrive in the Post Recession Reality and Create Socially Sustainable Systems.

The first shift every executive must make is from Legal to Ethical. For years, people have hidden behind the law while committing socially disrespectful acts in the executive suite. In the post-recession reality, this will not only be tolerated, but it will be watched, reported and acted on by shareholders, customers and the community at large. Why? There are two main reasons: transparency and trust.

In today’s uber-connected society, nearly everything can be shared. Transparency is critical to a society in crisis where our trust has been betrayed by politicians, businesspeople and corporations. And transparency will only become more expected and widespread as we move forward.

Trust has been eroding in our institutions, including government and big businesses over the past decade. With trust in question, it’s even more important to adopt a stronger ethical framework than the law provides, not only to protect yourself, but also to do what’s right for the people you work with and work for. If you need an ironclad reason to adopt a strong ethical framework, read this short article about the financial implications of eroding trust during the recent recession.


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